THE REBEL 50 · FOUNDING 20
Had it. Lost it. Taking it back.
You had it. You lost it. Are you done?
I'm Art McDermott. I'm 65. I'm not done.
And if you're reading this, neither are you.
The Rebel 50 is a 100-man brotherhood for men 50+ who are ready to get their strength, their energy, and their edge back.
Small crews. Weekly calls. Monthly 1:1s with me.
20OF 20 FOUNDING SPOTS LEFT
Founding members lock in $249/month for as long as they stay.
Crews start January 11, 2027.
You think you're healthier than you are.
Most men do.
We remember the guy we were at 30. We still see him in the mirror.
Your body stopped being him a long time ago.
The belt got tighter. The stairs got longer. The knees started talking.
We call it "getting older." We shrug it off.
I did too.
I was the guy who "had it."
Five-time NCAA All-American. Olympic Trials. Strongman titles.
If anyone thought he was bulletproof, it was me.
At 50, I nearly drowned in a lake.
My body didn't have it anymore. And I didn't notice.
My marriage was falling apart. My health was sliding. I was coaching everyone except myself.
Then at 55, I ruptured both quads. Both.
Plenty of people figured that was the end of the story.
It wasn't.
I rebuilt. Strength. Muscle. Energy. Drive.
Today I'm 65 and in better shape than most men half my age.
Not because I'm special. Because I stopped waiting.
"I had it. I lost it. I took it back. Now I want to help you do the same."
Because men put themselves last.
I've coached for 30+ years. I've watched it over and over.
A man takes care of his family. His business. His team. His parents.
His own health? Back burner.
Until it isn't a choice anymore.
I built The Rebel 50 for men who refuse to fade from sight.
This is for men who need a kick in the ass, a plan, and a group of men who won't let them quit.
Nobody does anything until it's too late.
The heart attack. The fall. The diagnosis. The "you need to lose weight or else" talk.
That's when most men finally move.
Don't wait for the wake-up call. Some guys don't get one.
They need you strong.
Your wife. Your kids. Your grandkids. Your crew.
They're counting on you.
You can't carry them if you can't carry yourself.
You can't protect anyone from a hospital bed.
Your health isn't selfish. It's your job.
Whatever's in your way, we've seen it.
Surgery
Coming back from the knife? We build around it, not over it.
Prescription meds
Stuck on pills and no plan? We work alongside your doctor, not against him.
Extra weight
20 pounds or 80. You're not starting over. You're starting now.
Old injuries
Bad back. Bad shoulder. Bad knees. We train what you've got.
Stress
Work, money, family. It's wrecking your sleep and your gut. We fix the system, not just the symptoms.
Bad diet
No starving. No rabbit food. Real food for a man who trains.
Muscle loss
Strength and power fade fast after 50. Power goes first. We go after it first.
Something else?
Together we build a custom plan. And you need to execute it.
It's not too late. I'm the proof.
You don't need a diet. You need a plan.
What worked at 30 doesn't work at 55.
Starving yourself and running miles burns muscle. Lose muscle and your metabolism slows down even more.
Men over 50 win a different way:
- 01
Muscle first. Muscle is your engine. Build it and fat has nowhere to hide.
- 02
Protein at every meal. Fuel the engine.
- 03
Lift. Move fast. Strength and power, not endless cardio.
- 04
Sleep and stress. Fix them or nothing else sticks.
- 05
Hormones and labs. Know your numbers. Stop guessing.
- 06
A scoreboard. Men need to see the score. We track it.
Everything a man needs to take it back.
The Brotherhood
Your network
A team of your peers. Never more than 10 men on a call. You show up for them. They show up for you.
Weekly group calls
Live, every week. Education & Motivation.
Weekly Q&A calls
Bring your questions. Get straight answers.
Private Rebel 50 group
Full access. Ask anything, post your wins, call each other out.
1:1 With Art
1-hour onboarding + strategy call
We map your goals, your obstacles and your plan. Day one.
Monthly 1:1 calls
Every month, one-on-one with me. Not an assistant. Me.
Text and email access
Stuck? Ask. You'll get an answer.
Custom training
Built around your body, your injuries, your goals.
The Plan
Goal setting
We set real targets and break them into weekly moves. SMART goals software included.
Accountability
Weekly check-ins. Numbers on the board. Nowhere to hide.
Nutrition strategy
Real food, built for a man who trains.
Milestone bonuses
Hit the mark, earn the reward.
The Science
Genomic testing access
Genetic markers plus blood biomarkers. Learn how YOUR body handles fat, inflammation, recovery and nutrients. Optional. Test kit billed separately.
Optional peptides
Access to peptide protocols through our licensed physician network, when clinically appropriate. Peptides billed separately.
Member discounts
On supplements, products and bloodwork.
24/7 AI Wellness Coaches
Questions at 2 a.m.? Covered.
Full course library
Sleep, stress, training, nutrition and more.
A coach. A brotherhood. A plan. For less than $9 a day.
How it works.
1
Apply and claim your spot.
Two minutes. Lock your Founding price.
2
Get your plan.
One-hour onboarding and strategy call with me. Goals, training and nutrition, built around you.
3
Join your crew January 11.
Show up. Do the work. Take it back.
The price goes up. Your rate never does.
Founding 20
$249/month
First 20 men. Locked for as long as you stay.
20 spots left
Men 21–100
$299/month
Locked for as long as you stay.
After 100
$399/month
When the first 100 are in.
- 4-month minimum. Then cancel anytime.
- The Rebel 50 is capped at 100 men. When a man leaves, a spot opens.
Once the Founding 20 are gone, they're gone.
Claim your spot.
Apply below. Then secure your Founding rate.
Know a man who needs this?
Your husband. Your dad. Your brother. Your best friend.
You've watched him put himself last for years.
Reserve his spot for $99. We'll reach out to him with the invitation and his application.
Make it his Christmas gift. Crews start January 11.
Your $99 goes toward his first month. If he doesn't join, it's fully refunded.
This is for you if:
- You're 50+ and you know you've slipped.
- You're done making excuses.
- You'd rather sweat with a crew than suffer alone.
- Former athlete? Great. Never been one? Also great.
This is NOT for you if:
- You want a magic pill.
- You won't show up.
- You think you're fine. (You're probably not. I wasn't.)
Questions.
You had it. You lost it. Are you done?
Because I'm not done. And neither are you.
20OF 20 FOUNDING SPOTS LEFT
In your corner,
Art McDermott
Founder, Successful Aging Academy · CSCS · CISSN · Integrative Health & Functional Medicine Coach · Brain Fitness Coach
ABOUT ME
Art McDermott
Founder – Successful Aging Academy
Author | Speaker | Wellness Activist | AI Enthusiast
Art McDermott has been a health and wellness professional for over 3 decades. He leads the Successful Aging Academy functional medicine program in coordination with licensed medical providers who handle diagnostic orders, prescriptions, and clinical decisions.
- Certified in Integrative Health & Functional Medicine
- Certified Nutritionist
- Certified Strength and Conditioning Specialist
- Certified Brain Health Specialist
Art does not diagnose or prescribe. Medical decisions inside the program are made by qualified clinicians. Art has authored five books and is a 5-time All-American athlete in Track & Field.